As we all know, utilizing social media is a major component of digital marketing and getting in front of our ideal clients. However, sometimes it can feel like your efforts are wasted because you’re not going viral and you feel like no one is seeing your posts, let alone the people who are actually going to buy from you.

I promise, the algorithm doesn’t hate you, you’re just likely doing these 3 things that are killing your exposure.

1. Your hashtags aren’t relevant to your post

As you probably know, there have been many updates to the Instagram app, and one of them is that Instagram is locking down the relevancy of your hashtags to posts. They want us to see the MOST relevant content (which is a good thing!) but that does mean the end of batching and reusing hashtags. 

If you’re adding hashtags to your content you need to make sure every single one of them directly pertains to the content within your post.

2. You’re posting and ghosting

The algorithm thrives on engagement, the more comments, shares, saves, and likes – the better. When you post your finely crafted content you don’t want to just post and log off. To get that post seen by as many people as possible you want to stay on the app for at least 10 minutes right after posting and be actively engaging with other accounts. Especially if people are commenting and liking, you want to be commenting and liking right back.

3. You’re not being “social” on social media

To piggyback off the previous point, social media is about connecting, and if you’re only using it to promote yourself the algorithm simply isn’t going to favor you. If you want to increase your reach on social you should be spending 10-15 minutes a day commenting, sharing, and replying to people’s posts. This will help get your name out there and it will signal to the platform (Instagram, Linkedin, Facebook, TikTok, Twitter, etc.) that you’re an active user.

I promise, the algorithm doesn’t hate you, and your content is likely really good! It’s just a matter of making these social platforms work in your favor.

The post READ THIS if you feel like you’re not getting enough exposure on social media first appeared on Gasstove Creative.

The post READ THIS if you feel like you’re not getting enough exposure on social media appeared first on Gasstove Creative.

If you didn’t know, Instagram has recently switched to an SEO-driven algorithm from the hashtag-driven model we’ve previously known. How that works is that with the hashtag model we would attach tags to our posts and they would act as a filing system and would be targeted to people who also wanted/needed access to those files.

Now, with the SEO-driven model, the algorithm is operating off keywords and paying close attention to what users are searching for, liking, commenting on, and viewing over and over. All of this data acts as little, digital “spiders” that spread across the platform to connect users with content that interests them based on their user behavior. What this means for us is that we need to be considering our copy heavily and utilizing the keywords within our field of interest.

PS. This method is implemented into the Google search engine, Pinterest, Facebook, Instagram, TikTok, and Twitter, so the following tips are safe to use across all of your social media platforms.

The first step is to find out what your industry keywords are.

We tend to be very close to our business and brand, so taking a step back and assessing someone else’s business can be helpful when it comes to research.

Take a look at other, successful accounts within your field and pay close attention to the words that they use. How do they describe their work and what they do? What words keep showing up in the comments? What specific words would you use to describe their work? This exercise will help you start compiling a list of key phrases to start implementing into your own account.

Next, you’ll want to strategically implement these keywords into your social media bios.

It’s important to note the keywords don’t act like hashtags, just throwing keywords strewn together into your bio won’t attract your audience. The wording you use within your bio has to make sense, connect with your audience, and encourage them to convert into a follower.

*Creating the perfect social media bio is something we can definitely work on during a marketing strategy session*

Lastly, I recommend that you create 4-5 CORE posts that strategically use those same keywords to live on your social account.

These posts should represent who you are, what you do, whom you serve, and what sets you apart from the rest. Ideally, you want keywords in the graphics as well as the captions, where it makes sense. Having these posts embedded into your account will drive traffic to your profile and attract those whose user behavior aligns with your brand.

If you found this information helpful and you want to learn more about how you can optimize your content creation and marketing strategy, click the link below to book a marketing strategy session with me today!

https://go.oncehub.com/iris-goldfeder-complimentary-discovery-call

The post SEO vs Hashtags – What Has Changed with the Algorithms first appeared on Gasstove Creative.

The post SEO vs Hashtags – What Has Changed with the Algorithms appeared first on Gasstove Creative.

Have you ever had that experience when you get a ton of views on a reel or TikTok video but then it leads to nothing? No followers, no sales, no conversion. It’s likely because your social media profile isn’t optimized.

This means that when someone sees your video or post and they click over to your profile, your bio isn’t signaling to them that you can help them or bring forth a transformation, even though you can.

To help with this I have 3 strategies that you can actively implement into your social media profiles today to optimize your accounts for conversions.

In Instagram list keywords in your account name. 

IG recently added more character allowance in the account name section, so use it! Right after your name add a separator and add in your professional title. For example, you can write, Jane Doe | Social Media Marketer, or Suzie Q | Women’s Health Advocate. This helps people know what you do at the very first glance of seeing your profile.

The first line in your bio should describe what you do and the transformation you deliver.

This is the *perfect* place for your elevator pitch. In one single sentence, you need to get across why this prospective follower needs you. Keep it short and sweet and try not to over-explain.

Have a “call to action” in your bio.

People often need to be prompted to take action or they will likely get distracted. You can either direct them to click on your bio or you can invite them to follow you.

Here at GasStove Creative, we are all about optimizing every facet of your business so that your marketing efforts make the most impact. If you want to learn more about how you can do this throughout your business I recommend you book a 1:1 strategy call with me today!

In this 1:1 strategy session, I walk you through a step-by-step process to help you gain clarity on what marketing strategy is going to be the most impactful for your business.

Then from there, we start to develop a game plan for how you’re going to execute it.

The first step, however, is for you and me to hop on a complimentary discovery call to ensure that we are the right fit for each other. During this time we will discuss your current obstacles, pain points, goals, and start to lay down the groundwork for your marketing strategy.

Click the link below to book your FREE discovery call now! 

https://go.oncehub.com/iris-goldfeder-complimentary-discovery-call

The post How to optimize your social media profiles first appeared on Gasstove Creative.

The post How to optimize your social media profiles appeared first on Gasstove Creative.

If you’ve been in the social media content creation sphere at all since the pandemic, you are familiar with the rise of video content. TikTok, IG reeks, YouTube shorts, Pinterest “idea pins” – whatever platform you’re on, videos are taking over.

For many of us, this can feel a bit intimidating – not everyone feels comfortable getting in front of a camera. However, that doesn’t mean that you have to miss out on the virality and exposure that videos can bring to your business. It just means we have to get a little more creative.

Here are 3 videos ideas that you can use today to market yourself (that DON’T involve dancing)

Quote-based videos

If there’s an inspiring quote that you want to share, turn it into a video. Either post it as a photo and put some music behind it (making it a video), or you can create a graphic with a moving background.

If you use Canva, they literally have Instagram Reel templates with stock videos that you can use and make SO much content for your business.

Workflow video (educating by showing)

If you want to educate your audience, give them a quick tutorial on how to do something. If it’s virtual you can screen record and then use the voice-over feature. Or again, you can use Canva and make some slides to show.

Lifestyle videos with an educational/inspirational voice-over

Simply show what’s going on in your life. Take a short clip of your morning coffee, your yoga mat, your breakfast, your desk – anything about your day. Then put them all together and either create your own voice-over or reuse trending audio.

These are aesthetic, they boost exposure, and bring a human element to your brand.

PS. If you make a video for one platform, like IG or TikTok, share it across any platform that makes sense. Reuse that content over and over so as many people as possible see it.

I hope you found these tips helpful and that you make some awesome videos for your business this week!

The post 3 TikToks to make that DON’T involve dancing first appeared on Gasstove Creative.

The post 3 TikToks to make that DON’T involve dancing appeared first on Gasstove Creative.