With the rise of social media, many businesses have been steering away from blogging. I mean, let’s be honest, there is already so much content to keep up with, and blogging can feel so time-consuming. That being said, blogging isn’t the same as it was in 2008.

Back in the day blogging used to mean that you were chained to your computer for hours, writing long-winded articles every single day. At the time it was all about the “day in the life” and showcasing what you did within your life and business.

Now, that concept has been taken over by Instagram stories, vlogs, and TikTok, but that doesn’t mean that blogs are dead – they’re just different.

Blogs in 2022 are meant to drive SEO traffic to your website.

These are evergreen pieces of content that can live virtually within your business and bring you new leads for YEARS. Blogs have a lot longer shelf-life than social media posts, and when done right can act as mini sales pages, converting clients on your behalf.

Another awesome factor is that you don’t have to have a ton of them or even be consistent with your blog posting. You just need to be strategic in what you write so that it does its job over time.

Here are 3 tips for writing traffic-generating, highly converting blog posts

Keywords, keywords, keywords

Embed your posts with as many keywords and keyphrases as possible to drive SEO traffic to your website. One of the best ways to do this is for your blog to literally answer a question that your ideal client would put into a Google search bar.

Solve a problem 

The best blog posts are ones that provide an answer or transformation that your ideal client is looking for. If you can help someone through your blog post, they will start to trust you and see you as an authority.

Speak directly to your ideal client

Be as niche as possible with at least some of your blog posts. When your ideal client lands on your website you want them to feel like you’re speaking directly to them.

If you implement these 3 strategies into your blogging don’t be surprised when you have a leap in website traffic and steady leads coming in.

Wondering if blogging is the right marketing strategy for your business?

Find out with the GasStoveCreative Marketing Strategy Quiz!

This quiz is designed to help you discover which marketing strategy suits your business best! It’s completely free, and a fun way to get clear on how to attract and connect with your ideal clients.

The quiz is completely free and takes less than 5 minutes. Just click the link below to get started!

The post Update your blogging strategy first appeared on Gasstove Creative.

The post Update your blogging strategy appeared first on Gasstove Creative.

PSA: Blogs are not dead! They are just being used differently in the online space.

With the rise of social media the concept of blogging has shifted into influencing, vlogging, podcasting, etc. however, that does not mean that blogs are dead, they are just being used differently and they can still increase traffic and convert your ideal clients.

The great thing about blogs is that they are evergreen, meaning that they have a very long shelf life, and since they are primarily driven by SEO, your blog can be circulated accross the web for YEARS. That being said, when you write blogs for your business you want to make sure that they can withstand the test of time, and will be relevant to your ideal clients as your business grows.

To help you with this, I came up with 4 blog prompts that you can use right now to boost your digital traffic and attract paying clients.

1. Address a specific pain point within your industry

If you want to attract a specific clientele, then you need to get niche. What is a very specific struggle that your ideal client deals with and how can you solve it?

2. Give a tutorial on a very niche topic relevant to your audience

Piggybacking off that last point, when you have a teaching moment with your audience it builds credibility and positions you as an authority in your field. If you can solve one problem and provide instant results, they will likely come back for more and more information and ultimately buy from you.

3. Tell a personal story that’s relevant to your audience

Let your audience get to know you so that you can develop a “know, like, and trust” relationship. If you know Jenna Kutcher, she went viral for a post she made about someone body-shaming her. That post is YEARS old and is still being circulated because people relate and feel connected to her. Your personal story and connection with your audience is powerful.

4. Do a top 5 favorite resources within your field – linking to outside sources

This kind of post is mainly to drive SEO and traffic to your website. Linking to outside, credible sources increases the reach of your brand and gets you in front of different audiences.

I promise you if you incorporate a few, well-written, strategic blogs into your marketing, your business will have a boost in exposure and lead generation.

The post 4 Blog Ideas to Increase Traffic to Your Website first appeared on Gasstove Creative.

The post 4 Blog Ideas to Increase Traffic to Your Website appeared first on Gasstove Creative.