Running a small business is not for the faint of heart. You are the accountant, the marketer, the manager, plus the provider of your goods or service. All these tasks can be overwhelming, but we have your back. Here’s our guide to keeping your head above water while marketing your business.
- Focus on a niche. It may seem like you’re cutting your potential sales in half when you don’t focus on reaching everyone in every possible location but quite the opposite is true. When you downsize your audience you are able to zero in, and become an expert in a specific area rather than try to umbrella your services to cater to everyone and everything. You’ll be able to better serve your customers and target your marketing efforts
- Keep up your online presence. Did you know that 60% of small businesses do not have a website? In a world where everything is online, it’s an invaluable move to get on the web. Social media pages, directory listings and answering questions on Quora and Yahoo! Answers are all great ways to keep your name prevalent on the web. Earn bonus points for starting an SEO campaign to ensure you are at the top of the list of results for search engines.
- Take advantage of free tools. there are a ton free tools available from Google that can help you manage your web presence and increase productivity. Google Analytics, for instance, is a great way to track your web traffic. With this tool, you can see where your visitors are located, how many people visit and leave immediately (the bounce rate), what links visitors click on the most and where your visitors come from (I.e. Google search, another page, online ads, Facebook or other social media pages, etc.). With this information, you can tweak your web page to increase your conversion rate.
- Think outside the box for leads. Using family and friends as leads and references are great, but don’t rely on them as your sole customer base. Joining networking groups such as your local BNI chapter or using the Meetup app to find groups is the best way to expand your clientele. Offering a free class is a great way to meet potential customers as well.
- Incorporate an e-newsletter. E-newsletters are great because people sign up to receive them and it is a constant reminder of your brand in their inbox. Services like MailChimp and Constant Contact make putting together a newsletter and distribution list fairly easy.
We hope that by using some of our tips, you will be able to work smarter, not harder. To keep up your marketing, it is recommended that you spend at least one hour a day on marketing tasks. If that seems impossible, let us know. We can help you prioritize your marketing into a successful campaign.