For many of those who have taken the GasStoveCreative Strategic Marketing Quiz, your results stated that Linkedin was the best approach when marketing your business.

This likely means that you’re a coach, educator, and/or you’re offering digital courses or online services. Your ideal clients want to hear directly from you and they are eager to learn about what you know. They see you as an authority in your field, and they’re looking to you for help in navigating their endeavors.

If this is you, then I have 3 tips for how to utilize Linkedin specifically to gain exposure for your business and connect with your ideal clients.

Educate

People are on Linkedin looking for professionals sharing on topics that interest and are relevant to them. Your perfect audience can’t find you, let alone trust and buy from you if you’re not posting. By educating people on your terms, for free you’re building credibility and letting your audience know that you’re the person who can help them. 

Utilize Call to Actions

On any social media platform, your audience is bound to be distracted with a short attention span, which is why you want to be continuously guiding them to the next steps. Within the content, your post should always be telling the reader what they need to click, what they need to do, and where they need to go. Even if it seems obvious, keep in mind that many people are skimming through your content looking for the CTAs.

Optimize your profile

Your profile needs to reflect who you are and what you do professionally. It should be clear, concise, and position you as an authority and thought leader within your industry. If your profile is underdeveloped, wishy-washy, or confusing, your audience will have a hard time trusting you and converting to a paid client.

If you’re a coach, educator, or professional in the knowledge-based industry, then Linkedin is the ideal platform to share what you know and to build an audience.

More of which we can develop through a marketing strategy session.

If you haven’t taken my Marketing Strategy Quiz yet and you want to know which marketing strategy suits your business best, click the link below to find out!

Within just 11 questions we will help you navigate the best approach to gaining exposure, connecting with, and converting your ideal clients.

Click here to take the quiz! https://woorise.com/gasstovecreativemarketing/marketing-quiz

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