The biggest mistake so many people make when it comes to producing their own podcast is that they sleep on the shownotes. They will either throw in the bare minimum to have some content in there, or they fill the space with extraneous information that isn’t driving traffic anywhere.

The thing about podcasts is that many people are listening to them while multitasking. They’re driving, working out, grocery shopping, cleaning, etc., and even if they are interested in your offer or affiliate link they’ll likely get distracted. This is why having optimized shownotes is imperative if you want your podcast to drive traffic to your offers and convert your audience into paying clients.

Here are 3 things you need to include in your podcast shownotes for optimum success

Links to your offers right at the top.

If you’re featuring a freebie, affiliate link, or paid offer you need to pin those links up at the top so that those who can find them are immediately interested.

Give a brief outline of what the episode is about with highlights.

Someone who is on the fence about tuning in will want to scan over the notes to see if the episode is worth their time. Don’t include a whole transcription of the episode with extraneous details. Keep it clear, simple, and to the point.

Direct them to your socials and website.

Always, always, always have your social media handles and website link within your shownotes and encourage your listeners to share the episode wherever they can.

Having these specific elements within your podcast (or YouTube) shownotes will turn your content from just entertainment to conversions and a way to scale your business. Your podcast should be bringing in passive income, and this is the first step to making that happen!

Here at GasStove Creative, we are all about optimizing every facet of your business so that your marketing efforts make the most impact. If you want to learn more about how you can do this throughout your business I recommend you book a 1:1 strategy call with me today!

In this 1:1 strategy session, I walk you through a step-by-step process to help you gain clarity on what marketing strategy is going to be the most impactful for your business.

Then from there, we start to develop a game plan for how you’re going to execute it.

The first step, however, is for you and me to hop on a complimentary discovery call to ensure that we are the right fit for each other. During this time we will discuss your current obstacles, pain points, goals, and start to lay down the groundwork for your marketing strategy.

Click the link below to book your FREE discovery call now! 

https://go.oncehub.com/iris-goldfeder-complimentary-discovery-call

The post What to Include in your Podcast Shownotes appeared first on Gasstove Creative.