As we all know, utilizing social media is a major component of digital marketing and getting in front of our ideal clients. However, sometimes it can feel like your efforts are wasted because you’re not going viral and you feel like no one is seeing your posts, let alone the people who are actually going to buy from you.

I promise, the algorithm doesn’t hate you, you’re just likely doing these 3 things that are killing your exposure.

1. Your hashtags aren’t relevant to your post

As you probably know, there have been many updates to the Instagram app, and one of them is that Instagram is locking down the relevancy of your hashtags to posts. They want us to see the MOST relevant content (which is a good thing!) but that does mean the end of batching and reusing hashtags. 

If you’re adding hashtags to your content you need to make sure every single one of them directly pertains to the content within your post.

2. You’re posting and ghosting

The algorithm thrives on engagement, the more comments, shares, saves, and likes – the better. When you post your finely crafted content you don’t want to just post and log off. To get that post seen by as many people as possible you want to stay on the app for at least 10 minutes right after posting and be actively engaging with other accounts. Especially if people are commenting and liking, you want to be commenting and liking right back.

3. You’re not being “social” on social media

To piggyback off the previous point, social media is about connecting, and if you’re only using it to promote yourself the algorithm simply isn’t going to favor you. If you want to increase your reach on social you should be spending 10-15 minutes a day commenting, sharing, and replying to people’s posts. This will help get your name out there and it will signal to the platform (Instagram, Linkedin, Facebook, TikTok, Twitter, etc.) that you’re an active user.

I promise, the algorithm doesn’t hate you, and your content is likely really good! It’s just a matter of making these social platforms work in your favor.

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As we approach the end of the year we are all feeling the “busyness”. Between wrapping up projects, visiting with family, and all of the holiday activities, it can be hard to stay on top of your marketing.

That being said, you don’t want to risk your audience cooling off simply because you stopped posting. Even if they aren’t buying right now, you still want to stay top of mind for those potential leads going into the new year.

Since brainstorming ideas is the hardest part of content creation, I have come up with 3 social media post ideas to give your marketing a boost.

Growth Journey Post

This is the perfect time to showcase how far you have come in your business over the past year. You can do this by doing a side-by-side of a photo from the beginning of the year, and a photo from now, using text bubbles to share your growth. You can also do this with a reel or TikTok video and make a slideshow of your progress, or a before and after.

Posts like this help people see you as human and help them connect with your journey.

Lessons You Learned This Year

Again, this is a great time to connect with your ideal client, especially if you’re a coach, educator, or thought leader. Your audience wants to know that you’re growing too and that you’re always elevating yourself in and outside of your business.

This is also a great post for multiple different platforms. You can start with a blog post, then make it a Linkedin and Facebook post, then condense it down to an Instagram caption, and even make it a Twitter series!

Biggest Wins of the Year

Take the opportunity to show potential clients what they’re missing! Share a compilation post of all your biggest business and client wins from the year. This is a great way to use your credibility and social proof to attract new leads going into the new year.

The main point is to always build that know, like, and trust relationship with your ideal clients through your marketing.

If you want more 1:1 help creating the optimal marketing strategy for your business, click the link below to book your FREE discovery call now! 

https://go.oncehub.com/iris-goldfeder-complimentary-discovery-call

The post 3 Social Media Posts to Create This Month appeared first on Gasstove Creative.

Have you ever had that experience when you get a ton of views on a reel or TikTok video but then it leads to nothing? No followers, no sales, no conversion. It’s likely because your social media profile isn’t optimized.

This means that when someone sees your video or post and they click over to your profile, your bio isn’t signaling to them that you can help them or bring forth a transformation, even though you can.

To help with this I have 3 strategies that you can actively implement into your social media profiles today to optimize your accounts for conversions.

In Instagram list keywords in your account name. 

IG recently added more character allowance in the account name section, so use it! Right after your name add a separator and add in your professional title. For example, you can write, Jane Doe | Social Media Marketer, or Suzie Q | Women’s Health Advocate. This helps people know what you do at the very first glance of seeing your profile.

The first line in your bio should describe what you do and the transformation you deliver.

This is the *perfect* place for your elevator pitch. In one single sentence, you need to get across why this prospective follower needs you. Keep it short and sweet and try not to over-explain.

Have a “call to action” in your bio.

People often need to be prompted to take action or they will likely get distracted. You can either direct them to click on your bio or you can invite them to follow you.

Here at GasStove Creative, we are all about optimizing every facet of your business so that your marketing efforts make the most impact. If you want to learn more about how you can do this throughout your business I recommend you book a 1:1 strategy call with me today!

In this 1:1 strategy session, I walk you through a step-by-step process to help you gain clarity on what marketing strategy is going to be the most impactful for your business.

Then from there, we start to develop a game plan for how you’re going to execute it.

The first step, however, is for you and me to hop on a complimentary discovery call to ensure that we are the right fit for each other. During this time we will discuss your current obstacles, pain points, goals, and start to lay down the groundwork for your marketing strategy.

Click the link below to book your FREE discovery call now! 

https://go.oncehub.com/iris-goldfeder-complimentary-discovery-call

The post How to optimize your social media profiles appeared first on Gasstove Creative.

If you’ve been in the social media content creation sphere at all since the pandemic, you are familiar with the rise of video content. TikTok, IG reeks, YouTube shorts, Pinterest “idea pins” – whatever platform you’re on, videos are taking over.

For many of us, this can feel a bit intimidating – not everyone feels comfortable getting in front of a camera. However, that doesn’t mean that you have to miss out on the virality and exposure that videos can bring to your business. It just means we have to get a little more creative.

Here are 3 videos ideas that you can use today to market yourself (that DON’T involve dancing)

Quote-based videos

If there’s an inspiring quote that you want to share, turn it into a video. Either post it as a photo and put some music behind it (making it a video), or you can create a graphic with a moving background.

If you use Canva, they literally have Instagram Reel templates with stock videos that you can use and make SO much content for your business.

Workflow video (educating by showing)

If you want to educate your audience, give them a quick tutorial on how to do something. If it’s virtual you can screen record and then use the voice-over feature. Or again, you can use Canva and make some slides to show.

Lifestyle videos with an educational/inspirational voice-over

Simply show what’s going on in your life. Take a short clip of your morning coffee, your yoga mat, your breakfast, your desk – anything about your day. Then put them all together and either create your own voice-over or reuse trending audio.

These are aesthetic, they boost exposure, and bring a human element to your brand.

PS. If you make a video for one platform, like IG or TikTok, share it across any platform that makes sense. Reuse that content over and over so as many people as possible see it.

I hope you found these tips helpful and that you make some awesome videos for your business this week!

The post 3 TikToks to make that DON’T involve dancing appeared first on Gasstove Creative.