With the rise of social media, many businesses have been steering away from blogging. I mean, let’s be honest, there is already so much content to keep up with, and blogging can feel so time-consuming. That being said, blogging isn’t the same as it was in 2008.

Back in the day blogging used to mean that you were chained to your computer for hours, writing long-winded articles every single day. At the time it was all about the “day in the life” and showcasing what you did within your life and business.

Now, that concept has been taken over by Instagram stories, vlogs, and TikTok, but that doesn’t mean that blogs are dead – they’re just different.

Blogs in 2022 are meant to drive SEO traffic to your website.

These are evergreen pieces of content that can live virtually within your business and bring you new leads for YEARS. Blogs have a lot longer shelf-life than social media posts, and when done right can act as mini sales pages, converting clients on your behalf.

Another awesome factor is that you don’t have to have a ton of them or even be consistent with your blog posting. You just need to be strategic in what you write so that it does its job over time.

Here are 3 tips for writing traffic-generating, highly converting blog posts

Keywords, keywords, keywords

Embed your posts with as many keywords and keyphrases as possible to drive SEO traffic to your website. One of the best ways to do this is for your blog to literally answer a question that your ideal client would put into a Google search bar.

Solve a problem 

The best blog posts are ones that provide an answer or transformation that your ideal client is looking for. If you can help someone through your blog post, they will start to trust you and see you as an authority.

Speak directly to your ideal client

Be as niche as possible with at least some of your blog posts. When your ideal client lands on your website you want them to feel like you’re speaking directly to them.

If you implement these 3 strategies into your blogging don’t be surprised when you have a leap in website traffic and steady leads coming in.

Wondering if blogging is the right marketing strategy for your business?

Find out with the GasStoveCreative Marketing Strategy Quiz!

This quiz is designed to help you discover which marketing strategy suits your business best! It’s completely free, and a fun way to get clear on how to attract and connect with your ideal clients.

The quiz is completely free and takes less than 5 minutes. Just click the link below to get started!

The post Update your blogging strategy first appeared on Gasstove Creative.

The post Update your blogging strategy appeared first on Gasstove Creative.

As we approach the end of the year we are all feeling the “busyness”. Between wrapping up projects, visiting with family, and all of the holiday activities, it can be hard to stay on top of your marketing.

That being said, you don’t want to risk your audience cooling off simply because you stopped posting. Even if they aren’t buying right now, you still want to stay top of mind for those potential leads going into the new year.

Since brainstorming ideas is the hardest part of content creation, I have come up with 3 social media post ideas to give your marketing a boost.

Growth Journey Post

This is the perfect time to showcase how far you have come in your business over the past year. You can do this by doing a side-by-side of a photo from the beginning of the year, and a photo from now, using text bubbles to share your growth. You can also do this with a reel or TikTok video and make a slideshow of your progress, or a before and after.

Posts like this help people see you as human and help them connect with your journey.

Lessons You Learned This Year

Again, this is a great time to connect with your ideal client, especially if you’re a coach, educator, or thought leader. Your audience wants to know that you’re growing too and that you’re always elevating yourself in and outside of your business.

This is also a great post for multiple different platforms. You can start with a blog post, then make it a Linkedin and Facebook post, then condense it down to an Instagram caption, and even make it a Twitter series!

Biggest Wins of the Year

Take the opportunity to show potential clients what they’re missing! Share a compilation post of all your biggest business and client wins from the year. This is a great way to use your credibility and social proof to attract new leads going into the new year.

The main point is to always build that know, like, and trust relationship with your ideal clients through your marketing.

If you want more 1:1 help creating the optimal marketing strategy for your business, click the link below to book your FREE discovery call now! 

https://go.oncehub.com/iris-goldfeder-complimentary-discovery-call

The post 3 Social Media Posts to Create This Month first appeared on Gasstove Creative.

The post 3 Social Media Posts to Create This Month appeared first on Gasstove Creative.