With the rise of social media, many businesses have been steering away from blogging. I mean, let’s be honest, there is already so much content to keep up with, and blogging can feel so time-consuming. That being said, blogging isn’t the same as it was in 2008.
Back in the day blogging used to mean that you were chained to your computer for hours, writing long-winded articles every single day. At the time it was all about the “day in the life” and showcasing what you did within your life and business.
Now, that concept has been taken over by Instagram stories, vlogs, and TikTok, but that doesn’t mean that blogs are dead – they’re just different.
Blogs in 2022 are meant to drive SEO traffic to your website.
These are evergreen pieces of content that can live virtually within your business and bring you new leads for YEARS. Blogs have a lot longer shelf-life than social media posts, and when done right can act as mini sales pages, converting clients on your behalf.
Another awesome factor is that you don’t have to have a ton of them or even be consistent with your blog posting. You just need to be strategic in what you write so that it does its job over time.
Here are 3 tips for writing traffic-generating, highly converting blog posts ⬇️
Keywords, keywords, keywords
Embed your posts with as many keywords and keyphrases as possible to drive SEO traffic to your website. One of the best ways to do this is for your blog to literally answer a question that your ideal client would put into a Google search bar.
Solve a problem
The best blog posts are ones that provide an answer or transformation that your ideal client is looking for. If you can help someone through your blog post, they will start to trust you and see you as an authority.
Speak directly to your ideal client
Be as niche as possible with at least some of your blog posts. When your ideal client lands on your website you want them to feel like you’re speaking directly to them.
If you implement these 3 strategies into your blogging don’t be surprised when you have a leap in website traffic and steady leads coming in.
Wondering if blogging is the right marketing strategy for your business?
Find out with the GasStoveCreative Marketing Strategy Quiz!
This quiz is designed to help you discover which marketing strategy suits your business best! It’s completely free, and a fun way to get clear on how to attract and connect with your ideal clients.
The quiz is completely free and takes less than 5 minutes. Just click the link below to get started!