With the rise of social media, many businesses have been steering away from blogging. I mean, let’s be honest, there is already so much content to keep up with, and blogging can feel so time-consuming. That being said, blogging isn’t the same as it was in 2008.

Back in the day blogging used to mean that you were chained to your computer for hours, writing long-winded articles every single day. At the time it was all about the “day in the life” and showcasing what you did within your life and business.

Now, that concept has been taken over by Instagram stories, vlogs, and TikTok, but that doesn’t mean that blogs are dead – they’re just different.

Blogs in 2022 are meant to drive SEO traffic to your website.

These are evergreen pieces of content that can live virtually within your business and bring you new leads for YEARS. Blogs have a lot longer shelf-life than social media posts, and when done right can act as mini sales pages, converting clients on your behalf.

Another awesome factor is that you don’t have to have a ton of them or even be consistent with your blog posting. You just need to be strategic in what you write so that it does its job over time.

Here are 3 tips for writing traffic-generating, highly converting blog posts

Keywords, keywords, keywords

Embed your posts with as many keywords and keyphrases as possible to drive SEO traffic to your website. One of the best ways to do this is for your blog to literally answer a question that your ideal client would put into a Google search bar.

Solve a problem 

The best blog posts are ones that provide an answer or transformation that your ideal client is looking for. If you can help someone through your blog post, they will start to trust you and see you as an authority.

Speak directly to your ideal client

Be as niche as possible with at least some of your blog posts. When your ideal client lands on your website you want them to feel like you’re speaking directly to them.

If you implement these 3 strategies into your blogging don’t be surprised when you have a leap in website traffic and steady leads coming in.

Wondering if blogging is the right marketing strategy for your business?

Find out with the GasStoveCreative Marketing Strategy Quiz!

This quiz is designed to help you discover which marketing strategy suits your business best! It’s completely free, and a fun way to get clear on how to attract and connect with your ideal clients.

The quiz is completely free and takes less than 5 minutes. Just click the link below to get started!

The post Update your blogging strategy first appeared on Gasstove Creative.

The post Update your blogging strategy appeared first on Gasstove Creative.

If you didn’t know, Instagram has recently switched to an SEO-driven algorithm from the hashtag-driven model we’ve previously known. How that works is that with the hashtag model we would attach tags to our posts and they would act as a filing system and would be targeted to people who also wanted/needed access to those files.

Now, with the SEO-driven model, the algorithm is operating off keywords and paying close attention to what users are searching for, liking, commenting on, and viewing over and over. All of this data acts as little, digital “spiders” that spread across the platform to connect users with content that interests them based on their user behavior. What this means for us is that we need to be considering our copy heavily and utilizing the keywords within our field of interest.

PS. This method is implemented into the Google search engine, Pinterest, Facebook, Instagram, TikTok, and Twitter, so the following tips are safe to use across all of your social media platforms.

The first step is to find out what your industry keywords are.

We tend to be very close to our business and brand, so taking a step back and assessing someone else’s business can be helpful when it comes to research.

Take a look at other, successful accounts within your field and pay close attention to the words that they use. How do they describe their work and what they do? What words keep showing up in the comments? What specific words would you use to describe their work? This exercise will help you start compiling a list of key phrases to start implementing into your own account.

Next, you’ll want to strategically implement these keywords into your social media bios.

It’s important to note the keywords don’t act like hashtags, just throwing keywords strewn together into your bio won’t attract your audience. The wording you use within your bio has to make sense, connect with your audience, and encourage them to convert into a follower.

*Creating the perfect social media bio is something we can definitely work on during a marketing strategy session*

Lastly, I recommend that you create 4-5 CORE posts that strategically use those same keywords to live on your social account.

These posts should represent who you are, what you do, whom you serve, and what sets you apart from the rest. Ideally, you want keywords in the graphics as well as the captions, where it makes sense. Having these posts embedded into your account will drive traffic to your profile and attract those whose user behavior aligns with your brand.

If you found this information helpful and you want to learn more about how you can optimize your content creation and marketing strategy, click the link below to book a marketing strategy session with me today!

https://go.oncehub.com/iris-goldfeder-complimentary-discovery-call

The post SEO vs Hashtags – What Has Changed with the Algorithms first appeared on Gasstove Creative.

The post SEO vs Hashtags – What Has Changed with the Algorithms appeared first on Gasstove Creative.