PSA: Blogs are not dead! They are just being used differently in the online space.
With the rise of social media the concept of blogging has shifted into influencing, vlogging, podcasting, etc. however, that does not mean that blogs are dead, they are just being used differently and they can still increase traffic and convert your ideal clients.
The great thing about blogs is that they are evergreen, meaning that they have a very long shelf life, and since they are primarily driven by SEO, your blog can be circulated accross the web for YEARS. That being said, when you write blogs for your business you want to make sure that they can withstand the test of time, and will be relevant to your ideal clients as your business grows.
To help you with this, I came up with 4 blog prompts that you can use right now to boost your digital traffic and attract paying clients.
1. Address a specific pain point within your industry
If you want to attract a specific clientele, then you need to get niche. What is a very specific struggle that your ideal client deals with and how can you solve it?
2. Give a tutorial on a very niche topic relevant to your audience
Piggybacking off that last point, when you have a teaching moment with your audience it builds credibility and positions you as an authority in your field. If you can solve one problem and provide instant results, they will likely come back for more and more information and ultimately buy from you.
3. Tell a personal story that’s relevant to your audience
Let your audience get to know you so that you can develop a “know, like, and trust” relationship. If you know Jenna Kutcher, she went viral for a post she made about someone body-shaming her. That post is YEARS old and is still being circulated because people relate and feel connected to her. Your personal story and connection with your audience is powerful.
4. Do a top 5 favorite resources within your field – linking to outside sources
This kind of post is mainly to drive SEO and traffic to your website. Linking to outside, credible sources increases the reach of your brand and gets you in front of different audiences.
I promise you if you incorporate a few, well-written, strategic blogs into your marketing, your business will have a boost in exposure and lead generation.