ABOUT US
marketing is our jam.
(what we’re really good at doing)
GasStoveCreative is a Lafayette, IN marketing agency that delivers full-service marketing strategies. Our expert team has decades of marketing experience completing projects for small business clients. And, while we love to work with businesses in our home town of Lafayette, IN, we also partner with clients nationwide.
Want us to build a strategy and plan for you? Can do. Want us to execute it for you, too? Will do. Want to try one marketing option at a time? Sounds good to us.
We cook up marketing for: Small Businesses, B2B or B2C
Recipes for: Trades or Service
(psst… Have you noticed all of the cooking references? We also love cooking so much we wanted to incorporate it into our company branding strategy.)
Chief Executive Chef / Owner
Iris Goldfeder
As a chef for over 10 years, I learned that in order to create delicious food, you need the right recipe, and also a splash of creativity. After 25 years in the marketing field, I’ve come to realize that the same thing is true for your marketing strategy.
This is why GasStoveCreative is a marketing agency that delivers completely custom, full-service marketing strategies.
I am the host of Unique Voices, on Futures Television on AppleTV and Roku. I’m also the host of GasStoveCreative Presents: The Cookbook podcast.
I’ve been a guest speaker on dozens of podcasts on the topics of marketing and accessibility for websites, and a featured speaker for the National Institute for Social Media on ADA Compliance and accessibility, as well as the VC Europe X conference for women and minorities leading startups. I’m also a monthly contributor for Breakthrough Author Magazine as well as the Mental Health Talk Magazine for LGBTQIA+ issues.
I’m passionate about social issues and giving back to the community. As the President of Unmasking Lafayette, a local, not-for-profit 501 (c) (3) organization that I co-founded with my friend Michelle Zaremba, our goal is “Unmasking” social issues in the community. And when I’m not doing that, you can find me playing gigs with my band, and spending time with my amazing wife, Heather, and our crazy pups, Skyler, and Piper.
GasStoveCreative has evolved into a full-service agency because I love helping businesses find their stride with marketing that works for them – without having to hire 20 different people to get it done. At GasStoveCreative, we meet you where you are.
MY MOTTO IS: “If you’re not online, you’re not an option!”
Meet our team
Our outstanding team has a fiery passion for customer satisfaction with a flavor profile that pops with creativity and top notch solutions that keeps you wanting more!
Ron Ben-Joseph
Chef de Partier - Video Coach
Ron Ben-Joseph is a highly accomplished public speaking, messaging, performance coach and trainer, dedicated to helping individuals harness their unique strengths and amplify their presence on the grand stage. With an impressive track record spanning over 20 years, Ron has worked with a diverse range of clients, including professional actors, singers, athletes, entrepreneurs, executives, C-suite leaders, real estate professionals, financial advisors, and an array of consultants and strategists. With a keen understanding of the transformative power of effective communication, RBJ specializes in guiding individuals who have encountered discouragement, being labeled as "Too MUCH" or "Not Enough," and helping them embrace their authentic voice. Through tailored coaching methodologies, Ron empowers aspiring speakers, facilitators, and thought leaders to confidently step onto bigger stages, captivating audiences with their compelling narratives and profound insights.
Atlas Newman
Saucier - SEO Specialist
Your dedicated SEO specialist and guide to optimizing your online presence for maximum impact. Drawing from a background as a trail guide in the rugged landscapes of the Grand Canyon and Northern Arizona, she brings a unique approach to her work. Much like how she once supported fellow hikers in reaching their destinations, she now empowers businesses to reach their full potential in the digital realm. At the core of her philosophy is the belief in enabling greatness. Just as she facilitated unforgettable adventures in nature, she now facilitates online journeys towards success. Her role is to navigate our clients from their current position to their desired destination, even when the path isn't immediately clear. Through tailored SEO strategies, she helps GasStoveCreative help small businesses harness the power of the internet to connect with their audience effectively. From optimizing website content to enhancing online visibility, our services are designed to amplify voices and ensure that communities searching for them can do so effortlessly. Here's a glimpse into what she brings to the table: Trend analysis: She pinpoints trending topics and high-ranking keywords to enhance your content strategy. Website health check: She evaluates the functionality of your website and provides guidance for improvement. Scalability solutions: She identifies areas for expansion to accommodate your business growth. Link building: From analyzing existing links to seeking new backlink opportunities, she optimizes your online network. Competitive analysis: She tracks competitors and industry trends to craft a bespoke roadmap for your success. Beyond business objectives, she is committed to supporting underrepresented and marginalized communities. By amplifying their voices and dreams, we collectively shape a more inclusive economic landscape and inspire others from diverse backgrounds. Her vision is rooted in acceptance, celebration, and support for individuals' authentic selves. By putting you and your dreams on the map, she aims to spark a movement where every unique contribution is recognized and celebrated. Atlas’ vision aligning with GasStoveCreative’s vision makes her an exceptional addition to our team!
meet our team
Our outstanding team has a fiery passion for customer satisfaction with a flavor profile that pops with creativity and top notch solutions that keeps you wanting more!
Ron Ben-Joseph
Chef de painter – (Video Coach)
Ron Ben-Joseph is a highly accomplished public speaking, messaging, performance coach and trainer, dedicated to helping individuals harness their unique strengths and amplify their presence on the grand stage. With an impressive track record spanning over 20 years, Ron has worked with a diverse range of clients, including professional actors, singers, athletes, entrepreneurs, executives, C-suite leaders, real estate professionals, financial advisors, and an array of consultants and strategists.
With a keen understanding of the transformative power of effective communication, RBJ specializes in guiding individuals who have encountered discouragement, being labeled as “Too MUCH” or “Not Enough,” and helping them embrace their authentic voice. Through tailored coaching methodologies, Ron empowers aspiring speakers, facilitators, and thought leaders to confidently step onto bigger stages, captivating audiences with their compelling narratives and profound insights.
Atlas Newman
Saucier – (SEO Specialist)
Atlas is our dedicated SEO specialist and your guide to optimizing your online presence for maximum impact.
Much like how she once supported fellow hikers in reaching their destinations as a trail guide in the rugged landscapes of Arizona, she now empowers businesses to reach their full potential in the digital realm.
At the core of her philosophy is the belief in enabling greatness. Just as she facilitated unforgettable adventures in nature, she now facilitates online journeys towards success. Her role is to navigate our clients from their current position to their desired destination, even when the path isn’t immediately clear.
Through tailored SEO strategies, she helps small businesses harness the power of the internet to connect with their audience effectively using proven tools and techniques.
From optimizing website content to enhancing online visibility, our services are designed to amplify voices and ensure that communities searching for them can do so effortlessly.
Beyond business objectives, she is committed to supporting underrepresented and marginalized communities. By amplifying their voices and dreams, we collectively shape a more inclusive economic landscape and inspire others from diverse backgrounds.
Her vision is rooted in acceptance, celebration, and support for individuals’ authentic selves. By putting you and your dreams on the map, she aims to spark a movement where every unique contribution is recognized and celebrated.
all your marketing
tools in one spot.
GasStoveCreative thinks outside the box to make businesses as efficient as possible. We provide digital and traditional marketing campaigns that don’t break the bank. Each campaign is tailored made for you.
GasStoveCreative’s team is made up of the best in the business. Our talent is from all across the country and that helps us give you the benefit of many different locales and different perspectives in marketing, design and content. It’s what helps make us unique.
~ Diane Titterton
Mindfulness & Wellbeing Coach
“Iris is very knowledgable about both marketing and the needs of small businesses. She instinctively knew what I should be focusing on and helped me set up my online presence. Iris is also a pleasure to work with.“
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Photos: The Shine Studio with Anna Laura Sommer