You need returning customers and clients. After all, driving traffic to your company isn’t just a one-time event. Problem is, to do this well, you need to understand how to craft an efficient sales promotion.

Larger companies have the staffing, funds, and infrastructure to continually put out a stream of mailings, emails, special promotions, and more to plug their products or services.

But when you’re a small business, you don’t have that kind of personnel, time, or money.