If you’ve been in the social media content creation sphere at all since the pandemic, you are familiar with the rise of video content. TikTok, IG reeks, YouTube shorts, Pinterest “idea pins” – whatever platform you’re on, videos are taking over.
For many of us, this can feel a bit intimidating – not everyone feels comfortable getting in front of a camera. However, that doesn’t mean that you have to miss out on the virality and exposure that videos can bring to your business. It just means we have to get a little more creative.
Here are 3 videos ideas that you can use today to market yourself (that DON’T involve dancing)
Quote-based videos
If there’s an inspiring quote that you want to share, turn it into a video. Either post it as a photo and put some music behind it (making it a video), or you can create a graphic with a moving background.
If you use Canva, they literally have Instagram Reel templates with stock videos that you can use and make SO much content for your business.
Workflow video (educating by showing)
If you want to educate your audience, give them a quick tutorial on how to do something. If it’s virtual you can screen record and then use the voice-over feature. Or again, you can use Canva and make some slides to show.
Lifestyle videos with an educational/inspirational voice-over
Simply show what’s going on in your life. Take a short clip of your morning coffee, your yoga mat, your breakfast, your desk – anything about your day. Then put them all together and either create your own voice-over or reuse trending audio.
These are aesthetic, they boost exposure, and bring a human element to your brand.
PS. If you make a video for one platform, like IG or TikTok, share it across any platform that makes sense. Reuse that content over and over so as many people as possible see it.
I hope you found these tips helpful and that you make some awesome videos for your business this week!