Have you ever had that experience when you get a ton of views on a reel or TikTok video but then it leads to nothing? No followers, no sales, no conversion. It’s likely because your social media profile isn’t optimized.
This means that when someone sees your video or post and they click over to your profile, your bio isn’t signaling to them that you can help them or bring forth a transformation, even though you can.
To help with this I have 3 strategies that you can actively implement into your social media profiles today to optimize your accounts for conversions.
In Instagram list keywords in your account name.
IG recently added more character allowance in the account name section, so use it! Right after your name add a separator and add in your professional title. For example, you can write, Jane Doe | Social Media Marketer, or Suzie Q | Women’s Health Advocate. This helps people know what you do at the very first glance of seeing your profile.
The first line in your bio should describe what you do and the transformation you deliver.
This is the *perfect* place for your elevator pitch. In one single sentence, you need to get across why this prospective follower needs you. Keep it short and sweet and try not to over-explain.
Have a “call to action” in your bio.
People often need to be prompted to take action or they will likely get distracted. You can either direct them to click on your bio or you can invite them to follow you.
Here at GasStove Creative, we are all about optimizing every facet of your business so that your marketing efforts make the most impact. If you want to learn more about how you can do this throughout your business I recommend you book a 1:1 strategy call with me today!
In this 1:1 strategy session, I walk you through a step-by-step process to help you gain clarity on what marketing strategy is going to be the most impactful for your business.
Then from there, we start to develop a game plan for how you’re going to execute it.
➡️ The first step, however, is for you and me to hop on a complimentary discovery call to ensure that we are the right fit for each other. During this time we will discuss your current obstacles, pain points, goals, and start to lay down the groundwork for your marketing strategy.
Click the link below ⬇️ to book your FREE discovery call now!
https://go.oncehub.com/iris-goldfeder-complimentary-discovery-call